Success in China’s vast and diverse consumer market is not an easy or quick win. Brands from across the consumer spectrum have been challenged by the demands and unique need to rethink long-standing marketing and sales strategies. But when a brand cuts through and gains market share the rewards are plentiful.
Based on extensive research with nine of the leading Swedish brands in China our latest report on the Chinese consumer market, 破解复杂密码, provides relevant insights and strategical advice for companies looking to carve out a profitable space in one of the world’s most competitive markets.
下载报告 to read our learnings from Swedish companies’ success in the Chinese consumer market.