中东 & 非洲 region is characterised by thriving economic growth and a drive for reforms, but it is also plagued by humanitarian crisis and political instability. The average growth is more than three percent, but several areas are still dependent on foreign aid. 从商业的角度来看，是中东 & 非洲 is a dynamic region with great potential for Swedish companies thanks to the rapid urbanisation and technological development.
向数字经济转型
在中东的许多城市 & 非洲 region are already made up by a large pool of young, educated and tech-savvy professionals. The transformation of the region into a digital economy is to a large extent driven by this new, 消费者的中产阶级. A sharp increase in mobile phone and social media usage is changing the business landscape and speeding up the digitalisation process. 多亏了城市化的加速, 像ICT这样的业务部门, 运输和基础设施, 健康, 能源, 和采矿业在中东有着巨大的潜力 & 非洲. Swedish companies are often well positioned due to a high demand of technological innovation.
关注本地客户需求
充分利用令人印象深刻的城市化速度, it is recommended to identify suitable areas for growth based on cities rather than on countries. A good way to start mapping the business landscape is to carry out a solid market analysis. After establishing the most relevant areas for investment, it is vital to understand local consumer needs and find the best communication channels to reach the local target audience. In a region so far from Scandinavia, it can be challenging to understand the local business culture. Many Swedish companies contact us both for general advice and hands-on support to navigate regulatory frameworks. Four percent of Swedish exports currently go to 中东 & 非洲. 在阿联酋有大约200家ag体育官网公司, which is the sixth richest country in the world by GDP per capita.
我们在中东的存在 & 非洲
Business ag体育官网 helps businesses throughout the region from our five offices in 肯尼亚, 摩洛哥, 沙特阿拉伯, 南非和阿联酋. Our mix of Swedish and local experts can help you navigate this diverse continent. 感谢我们广泛的联系网络, we are in a great position to find suitable partners and introduce you to key stakeholders both in the private and public sectors. Business ag体育官网 also supports companies in 意味着 that plan to extend their business in ag体育官网.
