德国 is the world’s fourth biggest industrial country with 81 million people. The average purchasing power per capita exceeds 瑞典’s, and four regions have a higher BNP than us. It is not surprising that our most important trading partner is known as the economic engine of 欧洲.

强劲的经济关系

瑞典和德国之间的经济联系非常紧密, 这是由大于1这个事实反映出来的,德国市场上有500家瑞典公司和子公司. 德国也是瑞典投资率最高的国家, 1,在瑞典市场上有5万家子公司.

大量的商业机会

Swedish companies and products have an excellent reputation for innovation and quality among German firms and consumers. Together with a demand for solutions in areas where Swedish companies are industry leaders, 这里有大量的商业机会. A few examples of industries with promising prospects are digitalisation of the industry and public 操作, 5G和光纤连接, 能源效率, e-health, 可持续地准备食物, conversion in the consumer market to e-commerce and digital payment services. There are also areas that are suitable for 德国 and 瑞典 to tackle jointly, 例如人工智能和电池技术.

瑞典和德国之间的双边创新协议, 成立于2017年,旨在促进创新, 创造新的出口,提高竞争力, is an important foundation that brings our companies and institutions closer. 通过加入部队, we can develop products and solutions that address the 欧洲an societal challenges ahead.

具有挑战性的价值链

德国是一个拥有强大且运作良好的价值链的国家, and it can be a challenge for Swedish companies to find a place within those value chains. ag体育官网的贸易 & Invest commissioner 安娜Liberg has some tips on how to deal with this below.

ag体育官网如何提供帮助

Business 瑞典的办公室位于柏林,ag体育官网覆盖 德国和瑞士. They will help you get your business off the ground as quickly and efficiently as possible. Our key services include providing strategic advice and giving access to stakeholders that can be difficult to reach without an established contact network. Our offices in 瑞典 support companies in the early stages of market expansion, 例如,通过制作定制的市场分析.

Svensk-tyska Sprakfonden

The Foundation Svensk-tyska Sprakfonden offers scholarships for one week intensive course in business German at the 卡尔·杜伊斯伯格培训中心 在柏林. Svensk-tyska Sprakfonden is administered by Business 瑞典 and governed by a special committee consisting of representatives from the Swedish government and business community. 阅读更多关于 Svensk-tyska Sprakfonden.

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安娜Liberg

贸易 & 德国投资专员 & 市场区域主管中欧和西欧
在德国扩张的主要优势是什么?

德国 is a nearby market relatively similar to 瑞典 in terms of business culture. Swedish innovation and quality are appreciated, and they are prepared to pay for it. 瑞典和德国公司是强有力的合作伙伴, 德国在过程和质量方面是世界的领导者, while 瑞典 is superior in innovation and cooperative ability across industrial boundaries with our solution-oriented business culture.

企业在德国可能面临哪些风险和挑战?

德国 is a strong industry nation with companies that have well-functioning value chains, 对外国公司来说,进入这些价值链可能是一项挑战. 来处理这个问题,并在德国发展, one should take 德国's economic significance and size of the market seriously. 德国 should not only be part of an international strategy but also constitute the company's expanded domestic market. 公司应该在管理和董事会工作上投入时间和金钱, 培训和战略能力. Acquisition of competitors or partners in the value chain can provide faster and safer entry into the market. It’s also favourable to get access to German companies and institutions' innovation budget and building German key accounts to grow your global business.

有什么文化方面需要考虑吗?

在德国, you are generally required to convey a clearer message of your business than in 瑞典, 你必须能够解释为什么你想要合作. It is important to show what the collaboration could and should lead to and how you plan to work together.

取得联系
电话 +49-30-893 60 600 电子邮件 安娜Liberg frilagd.png