Growth and innovation are rapidly advancing in several key markets across 非洲, with both businesses and individual consumers ready for digitalisation. 然而，地区和市场是由独特的业务定义的, economic and social characteristics which are shaping the pace of change and the type of business models that will be successful.
This report examines the current innovative business models that are addressing the demands of 非洲's mass markets of both consumers and the informal business sector, with a primarily focus on how digital tools are being adapted to local business needs and consumer behaviours.
While digitalisation is the key growth driver, 可持续性 cannot be underestimated. This report provides insights into 非洲's potential as testing ground for new solutions and how Swedish companies can provide sustainable, tailored solutions that work in a local context as well in a wider global context.
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