泰国’s economy has been performing well since the early 1980s. 它现在是东南亚第二大经济体,仅次于印度尼西亚. 这种坚实的增长使这个国家从一个农业社会转变为一个工业化国家.

一个快速发展的亚洲中心

在过去的几年里, 泰国已成为外国企业投资的一个有趣市场. In addition to a lucrative domestic market, 泰国在亚洲中部也具有战略地位,是整个地区的重要中心. 技术驱动的制造业对泰国的GDP贡献巨大. 此外, the continuous infrastructure investments, a growing middle-class consumer market, 有利的商业环境为瑞典企业创造了大量的机会.

The retail industry is developing at a fast pace, 由电子商务, economic development and the increasing population. As mentioned in the interview below with 卡尔Lindwall, 这也是泰国成为物联网世界领导者的雄心. 这为瑞典电信行业的公司创造了机会. Other promising industries are healthcare and renewable energy.

Potential growth for Swedish companies

瑞典与泰国有着悠久的贸易传统,可以追溯到100多年前. 瑞典出口主要包括电信设备和机械设备等工程产品, 纸产品, 运输设备, and steel and forestry products. 仍然, export to 泰国 is rather modest, which leaves a lot of untapped potential for further growth. 如今,大约有70家来自瑞典或与瑞典有关的公司活跃在泰国.

ag体育官网如何提供帮助

Business 瑞典 has been present in 泰国 since 2008, 为进入泰国市场的瑞典公司提供战略建议和运营支持. Our Bangkok office also covers other countries in the emerging Mekong region such as Myanmar, Cambodia and Laos.

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卡尔Lindwall

贸易 & Invest Commissioner 泰国, Myanmar, Cambodia and Laos
What are the main advantages for expansion in 泰国?

In addition to a lucrative domestic market, 泰国在世界地图上具有战略地位,是该地区的商业和创业中心. The increased investment in infrastructure, 数字化和人口结构的转变也产生了对创新和先进技术解决方案的需求. Given the increasing middle class and ageing population, 医疗保健部门也有潜力,医疗旅游市场也在不断增长. 中国还雄心勃勃地希望成为区域物联网中心.

What are the risks and challenges companies may face in 泰国?

泰国 is a relatively stable and mature country to do business in, but this can be affected by geopolitical tensions in the region. 尽管这个国家的经商环境已经有所改善, there is still a lot of bureaucracy, which can be challenging when setting up a subsidiary. 瑞典公司面临的最常见挑战与价格敏感性有关, competition and finding skilled staff. 此外,还应考虑到腐败和政治不确定性. Mastering this requires a solid strategy, a thorough understanding of the market, 一个独特的产品, 以及强大的本地网络.

Are there any cultural aspects to consider?

A real asset for doing business in 泰国 is local presence; staff or partners who understand the culture and master the language. 这可以让企业获得深入的市场知识,并创建相关的, customised offering for the Thai market. 商业文化是关于建立关系的,客户需要定期的面对面交流.

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